Service review: Tea Business School
Tea Business School — Tea Advice
Consumers and B2B
Stock photos
I’m almost willing to bet that at some point every tea drinker entertains the idea of getting into a tea business. Hey, you love the stuff, so why not find a way to make money with it? For some this is just a daydream, but plenty of people have turned their daydreams into reality.
A few tea lovers are fortunate to have worked for or apprenticed at a successful tea business, giving them a head start to setting up their own businesses — but there’s always more to learn. Maybe you’ve just decided to move from teacup meditations to exploring tea house ownership, and you want to know how to start turning your lifestyle into a livelihood. Or perhaps you’re a current tea business owner looking to expand your offerings or keep up with the newest tea trends.
In other words, you need some tea education. And in 2007, where do you turn first? The Web!
Recently I was invited to sit in on a tele-seminar offered by Tea Business School. Based in Vancouver, Washington, owner Jennifer Peterson has been consulting, training, teaching, and speaking at seminars for a number of years. (I actually met Jennifer for the first time when we were both speakers at TakeMe2Tea Expo in Las Vegas.) Earlier this year she entered the high-tech world of online classes.Having designed off-line and online computer courseware in a previous life, I was delighted to have the opportunity to participate.
The skill-building seminar, on blending and flavouring teas, took the form of a slide show presentation and talk by Wolfgang Boehmer of Flavor Dynamics, Inc. My own background is quite limited in this area, and I was very interested to see the actual step-by-step on a professional level.
Interactive voice and chat allows Q&A — you’ll need a telephone connection to dial the toll-free number to hear and to ask questions. I used Yahoo Messenger’s call system, and it worked just fine with computer speakers and mic.
Tea Business School offers a wide variety of seminars ranging from focus on different tea-growing regions, to various types of skills to enhance your business offerings, to universal and tea-specific business skills. Some seminars are suitable for everyone, from tea professional to interested consumer, while others are clearly targeted to current or aspiring tea business owners.
In addition to a telephone line, you’ll need software to play the presentation, so get to the “classroom” early to make sure your system is properly set up. Some seminars are also available on CD. And Jennifer offers a number of other educational and consulting services. If tea is your business, or your passion — or both! — check it out.
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Many years ago, our old Italian neighbour gave me one of the best pieces of cooking advice I’ve ever received: She told me that I should never cook with water if I could possibly avoid it.
When I “discovered” tea as a cooking and baking ingredient my whole life changed. Okay, maybe not my whole life, but certainly my whole culinary repertoire.
Shortly after I started this Reviews and Ramblings website I was contacted by several people who wanted to know which are my favourite suppliers of teas, teapots, etc. At the moment I’m testing and sampling a few products but haven’t finished, so I have the time to accommodate these requests before starting new reviews. (I guess this is the rambling part of this site …)
For what it’s worth, here are my current faves. My choices may change over time. There are a lot of good vendors of teas and tea paraphernalia. There are also, unfortunately, a lot of not-so-good ones. I much prefer to deal with people who truly love tea and figured out a way to make a living at it than with people who truly love money and figured out that tea is “hot” and jumped on the trend bandwagon — these latter are people who have no souls, and I think their teas reflect that lack.
Beyond that, I credit John Harney for teaching me to appreciate Darjeelings; Joan at Simpson & Vail for showing me the best way to steep white teas; and Joel at Capital Tea for his ability to recommend teas that he knows will suit my tastes (and I just adore those black sacks carefully nestled into bright red tissue paper!). The Harneys, the Harrons, and Joel are simply a pleasure to talk to, to learn from, and to do business with. I consider myself fortunate to have found all of them.